THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
This research assesses the impact of trade shows and events on sales. Objectives are: (1) to evaluate the increase in sales due to participation in trade shows, (2) to analyze the long-term benefits of trade shows, and (3) to identify best practices for maximizing trade show ROI. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 310, ensuring a reliable dataset. The study focuses on the technology industry in Lagos, Nigeria, where trade shows are a key marketing strategy. The reliability coefficient score is 0.85, indicating high consistency. Findings show that trade shows significantly boost sales, with long-term benefits such as increased brand awareness and customer relationships. Recommendations include strategic planning for trade show participation and post-event follow-up to maximize ROI.
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